Navy Blue Trim and Wording - A limited edition US versionIt is such a famous bag. Anya Hindmarch's "I'm not a plastic bag" has made lot of women in this world gone crazy. I have to say it is mainly because of the designer brand and celebrities effect.
The "I'm not a plastic bag" was co-created by We Are What We Do and UK handbag designer Anya Hindmarch. This campaign is to make the awareness of "Say No to Plastic Bag". It first came out in March this year in Anya Hindmarch's shops in the UK. And also on We Are What We Do website. In April, it was on sale in the big supermarket chain Sainsbury's. The bags flied out the shops and sold out in 2 hours. Now a limited edition of different colour bags are available for people outside UK. The colours are brown (original), green, blue and grey.
I am one of the lucky ones who are able to get hold of this bag in blue via We Are What We Do. To be honest, before I knew about this bag and campaign, I was already using cotton shopper bags (some of them made by my mum) instead of plastic bags. I remember at the beginning, the cashier at the shops looked shocked when I said "I don't need a bag, thanks!" and they said to me "Are you sure?"
I am so happy now people are more aware of this issue and try to reuse and refuse plastic bags.
Go Green People!
Save Our Planet!
The "I'm not a plastic bag" was co-created by We Are What We Do and UK handbag designer Anya Hindmarch. This campaign is to make the awareness of "Say No to Plastic Bag". It first came out in March this year in Anya Hindmarch's shops in the UK. And also on We Are What We Do website. In April, it was on sale in the big supermarket chain Sainsbury's. The bags flied out the shops and sold out in 2 hours. Now a limited edition of different colour bags are available for people outside UK. The colours are brown (original), green, blue and grey.
I am one of the lucky ones who are able to get hold of this bag in blue via We Are What We Do. To be honest, before I knew about this bag and campaign, I was already using cotton shopper bags (some of them made by my mum) instead of plastic bags. I remember at the beginning, the cashier at the shops looked shocked when I said "I don't need a bag, thanks!" and they said to me "Are you sure?"
I am so happy now people are more aware of this issue and try to reuse and refuse plastic bags.
Go Green People!
Save Our Planet!
The main purpose of this bag is to replace plastic bags
Links to our other postings:
Mineral Make Up
Iceland - Reykjavik - Wednesday 23/05/2007
The Fat Duck - Heston Blumenthal - Three-Michelin-Starred
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